TVBlog
by Adam Buckman, Featured Columnist
When "The Conners" ended its run on ABC last month, it brought an end to a sensational TV story that began in March 2018. Read the whole story
by Wayne Friedman
The name is said to represent the "versatility" of the company, but more of a business-to-business marketing focus. Some 1,000 corporate names were considered … Read the whole story
by Wayne Friedman
Disney's global advertising inched up 1%, but domestic linear TV, ESPN and streaming advertising grew 12% - driven by additional college and NFL football … Read the whole story
by Ray Schultz
The legislation would make it a crime to harm or intimidate a working journalist. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Looking for motivation to spend more on CTV, 51% of media buyers want "improved audience targeting and verification." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For Roku, it continues to do what any other modern business does, especially modern media business: Find ways to extend their business, like Roku-branded … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Programmatic ad platform StackAdapt has integrated email and a first-party data hub into its core platform, bridging marketing and ad technologies into one platform. Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
Reference points line up everything. It is impossible to assess our situations in the world in the absolute. We need reference points: something against … Read the whole story