TVBlog
When "The Conners" ended its run on ABC last month, it brought an end to a sensational TV story that began in March 2018. Read the whole story
The name is said to represent the "versatility" of the company, but more of a business-to-business marketing focus. Some 1,000 corporate names were considered … Read the whole story
Disney's global advertising inched up 1%, but domestic linear TV, ESPN and streaming advertising grew 12% - driven by additional college and NFL football … Read the whole story
The legislation would make it a crime to harm or intimidate a working journalist. Read the whole story
COMMENTARYLooking for motivation to spend more on CTV, 51% of media buyers want "improved audience targeting and verification." Read the whole story
COMMENTARYFor Roku, it continues to do what any other modern business does, especially modern media business: Find ways to extend their business, like Roku-branded … Read the whole story
COMMENTARYProgrammatic ad platform StackAdapt has integrated email and a first-party data hub into its core platform, bridging marketing and ad technologies into one platform. Read the whole story
- COMMENTARY
Reference points line up everything. It is impossible to assess our situations in the world in the absolute. We need reference points: something against … Read the whole story
