"People are watching our ad plans almost as much as they are watching our standard plan without ads," Netflix President of Advertising Amy Reinhard … Read the whole story

As part of its upfront pitch in NYC this morning, trade group "Go Addressable" unveiled a scientific-sounding "Addressable Table of Elements" organizing the major … Read the whole story

For the first time, YouTube, the official NFL home of NFL Sunday Ticket, will be broadcasting a full game for free in the app. Read the whole story

A federal appellate court won't reconsider its recent decision in favor of Paramount in a battle over video privacy. Read the whole story

Thirty years after media sales teams began testing computerized yield optimization, an AI-powered one has emerged. It's called Aida and it's going to charge … Read the whole story

ESPN is betting the house, so to speak, that its hefty price tag will push cord-cutters who abandoned legacy pay TV systems to at … Read the whole story

Over two thirds of marketers are adjusting their holiday-season marketing, Wunderkind reports. Read the whole story