As of the first quarter, Amazon remains the top worldwide distributor of sports programming content - now with a 38.5% share. Read the whole story

Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categories that will shape which players become … Read the whole story

Data from campaign analysis and marketing-mix models has become easier for marketers to understand. AI-based no-code tools make it possible, but the ease of … Read the whole story

The first-ever Association of National Advertisers' influencer marketing agency compensation study also finds only 39% of agreements are "transparent" to marketers. Read the whole story

"The FCC has an enforcement action underway on that, and we're taking a look at it," FCC Chair Brendan Carr told reporters Wednesday after … Read the whole story

Snapchat continues to grow its premium subscription service, amassing more than 25 million paying users and generating over $1 billion per year from its … Read the whole story

For the first time, non-English-language original titles made up the majority of Netflix's original TV releases - at 52%. Read the whole story

Analysts note that podcasts are now "television." Apple is moving into this in a big way, offering new technology that helps creators get to … Read the whole story

AI is dumbing down marketing like never before. Not dumb in a pejorative sense. Rather, in a practical sense, as in skewed evidence. Marketers … Read the whole story