Millennials are not quite the self-centered kids portrayed in the media. They contribute to charities and serve as volunteers.
Verizon had two PR gaffes in one week. But it also made some positive news -- with a new service called Alto Mail.
The summer season is here. It's time for some exciting digital tourism campaigns.
The federal government may be pursuing deregulation, but the states still want to protect their citizens.
Most marketers concentrate on channel measurement. But is that as far as they can go?
B2B marketers need omnichannel capability to survive in today's complex selling environment, a study shows. That includes email.
It's slightly unbelievable. But a new study shows that custom emails can help people stop smoking.
Email remains a leading B2B sales and communications tool across all continents, a HubSpot survey shows.
A skewed study by the U.S. Postal Service purports to show that Millennials like direct mail more than email. But can you trust it?
Killer email subject lines that can depress your open rates -- and subject lines that work.