Business 2 Community published an article Saturday arguing that marketers should not prospect to "purchased" email lists. While typical, it's shoddier than most pieces in its genre.
Worldata's Jay Schwedelson tells what works -- and what doesn't -- in email marketing.
A consumer who is unsatisfied with a company will ignore their print ads and catalogs, and skip online pre-roll ads. All of those percentages exceed 50%, according to MarketingSherpa.
How good are email marketers? A study from Campaign Monitor, as reported today by PC Tech, shows that they mostly know what they're doing.
Maybe it surprises you that retail needs saving. But a survey of 202 retail marketers by Sailthru shows that 54% will have flat or reduced marketing budgets this year, and that 19% fell short of their 2016 marketing goals.
How does a great university take so little care with student emails? Security starts in the boardroom, one survey suggests.
Even businesspeople have to be rewarded for their reading time. Here are tips on how to write a B2B newsletter.
Why be alarmed over Gmail's tabbing scheme? A commentator critiques Return Path's study of it.
The GDPR is bad enough. But European marketers face another privacy threat: The PECR. What does it mean?
A survey shows that content fuels branding -- but can only do this with proper analytics and targeting. And that's where email comes in.