• Should You Use Outside Email Lists?
    Business 2 Community published an article Saturday arguing that marketers should not prospect to "purchased" email lists. While typical, it's shoddier than most pieces in its genre.
  • From Emojis To Pre-Headers: Today's Email Norms
    Worldata's Jay Schwedelson tells what works -- and what doesn't -- in email marketing.
  • Avoiding The Customer Kiss Off
    A consumer who is unsatisfied with a company will ignore their print ads and catalogs, and skip online pre-roll ads. All of those percentages exceed 50%, according to MarketingSherpa.
  • How Email Marketing Checks Out
    How good are email marketers? A study from Campaign Monitor, as reported today by PC Tech, shows that they mostly know what they're doing.
  • Can Email Save Retail?
    Maybe it surprises you that retail needs saving. But a survey of 202 retail marketers by Sailthru shows that 54% will have flat or reduced marketing budgets this year, and that 19% fell short of their 2016 marketing goals.
  • The Email Edge: Harvard Fails The Data Security Test
    How does a great university take so little care with student emails? Security starts in the boardroom, one survey suggests.
  • The Email Edge: The Art Of The B2B Newsletter
    Even businesspeople have to be rewarded for their reading time. Here are tips on how to write a B2B newsletter.
  • The Email Edge: Does The Gmail Study Have The Stuff?
    Why be alarmed over Gmail's tabbing scheme? A commentator critiques Return Path's study of it.
  • The Email Edge: The EU's Other Privacy Woe
    The GDPR is bad enough. But European marketers face another privacy threat: The PECR. What does it mean?
  • The Email Edge: Content And Email
    A survey shows that content fuels branding -- but can only do this with proper analytics and targeting. And that's where email comes in.
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