by Ray Schultz on May 31, 4:03 PM
Millennials are not quite the self-centered kids portrayed in the media. They contribute to charities and serve as volunteers.
by Ray Schultz on May 30, 12:24 PM
Verizon had two PR gaffes in one week. But it also made some positive news -- with a new service called Alto Mail.
by Ray Schultz on May 26, 4:17 PM
The summer season is here. It's time for some exciting digital tourism campaigns.
by Ray Schultz on May 25, 3:19 PM
The federal government may be pursuing deregulation, but the states still want to protect their citizens.
by Ray Schultz on May 24, 5:58 PM
Most marketers concentrate on channel measurement. But is that as far as they can go?
by Ray Schultz on May 23, 10:33 AM
B2B marketers need omnichannel capability to survive in today's complex selling environment, a study shows. That includes email.
by Ray Schultz on May 21, 4:33 PM
It's slightly unbelievable. But a new study shows that custom emails can help people stop smoking.
by Ray Schultz on May 19, 3:20 PM
Email remains a leading B2B sales and communications tool across all continents, a HubSpot survey shows.
by Ray Schultz on May 18, 3:33 PM
A skewed study by the U.S. Postal Service purports to show that Millennials like direct mail more than email. But can you trust it?
by Ray Schultz on May 17, 2:16 PM
Killer email subject lines that can depress your open rates -- and subject lines that work.