by Karl Greenberg
The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with a four-page insert in Monday's USA Today spotlighting the list of third-party endorsements … Read the whole story
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by Erik Sass
Accusations that display ad networks have commoditized display ad inventory and driven prices down are not an issue with second-generation networks dealing in video … Read the whole story
by Karl Greenberg
The "Challenger" campaign is continuing with a more aggressive creative and a social-media component in which consumers help decide the ads' media rotation. The … Read the whole story
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by Joe Mandese
The outlook for the U.S. ad economy has grown "incrementally cautious," according to an informal survey of some big media buyers released this morning … Read the whole story
by Karl Greenberg
"Millennials are the heart and soul of the business and there are some other companies who have formed total brands to attract them," Ford's … Read the whole story
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by Wayne Friedman
Some 5.3 billion video ads were viewed in June, 15% more than in May, wth Hulu leading the pack at 1 billion. The time … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Nielsen, video streaming is on the rise again in May as Americans streamed more than 15 billion videos, up 2% from last … Read the whole story
COMMENTARY
by Seth Haberman
As marketing, media or advertising professionals, we all suffer from PBS. I'm not referring to the ongoing debate on funding of the Public Broadcasting … Read the whole story
COMMENTARY
by Sam Vasisht
This week Netflix's announcement of pricing changes has created a stir in the industry. Netflix issued a seemingly reasonable explanation for the increase. That … Read the whole story
COMMENTARY
by Alison Provost
You'd think that viral video fever would have run its course by now. But judging by the number of marketers who continue to ask … Read the whole story
by Wayne Friedman
So-called "Over The Top" Internet-driven video services are causing bandwidth problems for telcos and IPTV services. The growing OTT service will total $32 billion … Read the whole story
by Mark Walsh
Video advertising continued to grow last month in tandem with the expansion of the online video audience. Americans watched 5.3 million video ads last … Read the whole story
by Aaron Baar
Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campaign showcases the restaurant's passion for flavor, preparation and in-store experience. Television commercials … Read the whole story
by Tanya Gazdik
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digital, out-of-home, branded content, search, events, social and multicultural. TV breaks July 18 … Read the whole story
by Aaron Baar
The heart of the campaign is an online shopping tool that helps consumers decide, in three clicks, the appliance that best fits their needs. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Traditional marketers still like the idea of standardization when it comes to digital video. But standards may not be for everyone. "There is a … Read the whole story