According to Nielsen, video streaming is on the rise again in May as Americans streamed more than 15 billion videos, up 2% from last month's all-time high of 14.7 billion streams. The number
of online video viewers also increased from April, up nearly 3% to 145 million unique viewers.
Overall U.S. Online Video Usage |
| May, 2011 | MOM % Change |
Unique Viewers | 145,030,000 | 2.5% |
Total Streams | 15,020,811,000 | 2.2% |
Streams per Viewer | 103.6 | -0.3% |
Time per Viewer (hh:mm) | 4:20 | -3.8% |
Source: Nielsen, June 2011 |
Among the top online video destinations,
MSN/WindowsLive/Bing saw the largest month-over-month growth in unique viewers, followed by Fox Interactive Media, Hulu and AOL Media Network. During May 2011, 111.8 million unique U.S. viewers
watched video content on YouTube using PC/laptops from home and work locations.
Top
Online Video Destinations by Unique Viewers (May 2011, U.S.) |
Video Brand | Unique Viewers (000) | MOM % Change in Viewers |
YouTube | 111,782 | 0.5% |
VEVO | 36,364 | 4.0% |
Facebook | 29,218 | -4.3% |
Yahoo! | 26,195 | -3.6% |
MSN/WindowsLive/Bing | 17,895 | 29.3% |
Hulu | 14,621 | 18.0% |
AOL Media Network | 14,410 | 14.1% |
The CollegeHumor Network | 11,803 | -5.4% |
Fox Interactive Media | 9,934 | 20.7% |
CNN Digital Network | 9,142 | 7.3% |
Source: Nielsen, June 2011 |
Double-digit growth in unique viewers also
brought double-digit gains in streams for MSN/WindowsLive/Bing, AOL Media Network and Hulu. CBS Entertainment Websites also saw a notable increase in streaming activity during May, up 13% from
April to 120.7 million streams. During May 2011, 8.9 billion videos were streamed on YouTube via PCs/laptops from home and work locations.
Top Online Video Destinations by Total Streams (May 2011, U.S.) |
Video Brand | Total Streams (000) | MOM % Change in
Streams |
YouTube | 8,860,520 | 1.3% |
Hulu | 852,173 | 12.1% |
VEVO | 414,615 | 0.3% |
MSN/WindowsLive/Bing | 266,712 | 26.9% |
Yahoo! | 193,344 | -5.9% |
Dailymotion | 150,340 | -4.6% |
Turner-SI Digital Network | 149,102 | 4.5% |
AOL Media Network | 148,727 | 25.2% |
Facebook | 135,168 | -8.3% |
CBS Entertainment Websites | 120,707 | 12.8% |
Source: Nielsen, June 2011 |
On average, U.S. viewers spent the most time watching Hulu content during the month of May, spending 4 hours, 43 minutes viewing Hulu videos across the Web. Hulu was
followed by Ustream.tv and Justin.tv, both of which streamed replays of the April 29 Royal Wedding causing average time spent viewing video on these sites to increase by 61% and 55%, respectively.
As the traditional television season wrapped up, viewers also increased their time spent watching video content on network-related destinations ABC Family, Lifetime Digital, Cwtv.com, and MTV
Networks Entertainment & Games.
Top Online Video Destinations by Time per
Viewer (May 2011; U.S. 250K Unique Viewer Minimum) |
Video Brand | Time per Viewer (hh:mm) | MOM % Change in Time |
Hulu | 4:43 | -8.8% |
Ustream.tv | 3:40 | 61.4% |
Justin.tv | 2:35 | 55.3% |
YouTube | 2:31 | -3.3% |
Megavideo | 2:29 | -14.8% |
Cwtv.com | 2:17 | 11.5% |
ABC Family | 2:04 | 28.4% |
Lifetime Digital | 1:57 | 12.4% |
CBS Entertainment
Websites | 1:12 | -8.7% |
MTV Networks Entertainment
& Games | 1:11 | 6.7% |
Source:
Nielsen, June 2011 |
To read the sourced information from Nielsen, please visit here.