Go figure. The movie industry may actually get at least a piece of the digital model right in coming months. Sometime this fall, a consortium of studios is ready to … Read the whole story
The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with a four-page insert in Monday's USA Today spotlighting the list of third-party endorsements … Read the whole story
Accusations that display ad networks have commoditized display ad inventory and driven prices down are not an issue with second-generation networks dealing in video … Read the whole story
The "Challenger" campaign is continuing with a more aggressive creative and a social-media component in which consumers help decide the ads' media rotation. The … Read the whole story
The outlook for the U.S. ad economy has grown "incrementally cautious," according to an informal survey of some big media buyers released this morning … Read the whole story
"Millennials are the heart and soul of the business and there are some other companies who have formed total brands to attract them," Ford's … Read the whole story
Some 5.3 billion video ads were viewed in June, 15% more than in May, wth Hulu leading the pack at 1 billion. The time … Read the whole story
According to Nielsen, video streaming is on the rise again in May as Americans streamed more than 15 billion videos, up 2% from last … Read the whole story
As marketing, media or advertising professionals, we all suffer from PBS. I'm not referring to the ongoing debate on funding of the Public Broadcasting … Read the whole story
This week Netflix's announcement of pricing changes has created a stir in the industry. Netflix issued a seemingly reasonable explanation for the increase. That … Read the whole story
You'd think that viral video fever would have run its course by now. But judging by the number of marketers who continue to ask … Read the whole story
So-called "Over The Top" Internet-driven video services are causing bandwidth problems for telcos and IPTV services. The growing OTT service will total $32 billion … Read the whole story
Video advertising continued to grow last month in tandem with the expansion of the online video audience. Americans watched 5.3 million video ads last … Read the whole story
Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campaign showcases the restaurant's passion for flavor, preparation and in-store experience. Television commercials … Read the whole story
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digital, out-of-home, branded content, search, events, social and multicultural. TV breaks July 18 … Read the whole story
The heart of the campaign is an online shopping tool that helps consumers decide, in three clicks, the appliance that best fits their needs. … Read the whole story
Traditional marketers still like the idea of standardization when it comes to digital video. But standards may not be for everyone. "There is a … Read the whole story