VidBlog
by Daisy Whitney, Op-Ed Contributor
On the eve of its digital video upfront bonanza at the end of this month, Digitas released new research on the engagement possibilities in online video. By sharing the data … Read the whole story
by Karlene Lukovitz
The campaign is encouraging consumers to try Pepsi Next at sampling events being held in 800 Walmart supercenters in 40 cities (the Facebook page … Read the whole story
by Karl Greenberg
The automaker, which was in "Thor" last summer, is now the official vehicle of the "The Avengers." Acura is cross-promoting the movie with a … Read the whole story
COMMENTARY
by
There's nothing quite like that special moment when a video goes viral. Millions see it; millions are entertained, and the media landscape is enthralled … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
When we last checked in on those crazy Kony kids, they were busy fomenting societal change by wearing color-coordinated shirts and raising their fists … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Outbrain State of Content Marketing 2012 report, content marketing continues to be one of the rising stars of the online marketing … Read the whole story
COMMENTARY
by Jeremiah McMillan
The term "content everywhere" means different things to different people, but regardless of your own definition, one thing is certain: digital viewing through "over … Read the whole story