VidBlog
by P.J. Bednarski, Staff Writer
Forrester Research's new mobile trends report advises marketers to get wise to connected devices, and predicts a further blurring of the lines between digital marketing and digital product
development. It … Read the whole story
by Karlene Lukovitz
The overall "Live Consciously" campaign eschews a typical focus on products, instead aiming to articulate Panera's "purpose-driven" brand philosophy, including how it does business, … Read the whole story
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by Joe Mandese
San Francisco-based Alphabird has acquired Sydney, Australia-based video ad developer Volt Media. Alphabird said the deal will expand its presence in the Asia-Pacific region, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Buzztime, the network with more than 15,000 video gaming screens in bars and restaurants, finds that targeting people with the promise of more fun … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
This past week I was talking to a media executive and told him about our 2010 decision to shift away from generic lifestyle content … Read the whole story
by Steve Smith
Even the ads in Weather Channel's upgraded Android app are climate-controlled and dayparted. Branded backgrounds of Toyota vehicles depict current weather conditions and time … Read the whole story
COMMENTARY
by Joe Mandese
That's what Adotas' Mike Daly concludes in the second part of a two-part series on the subject, noting: "The rise of programmatic simply means … Read the whole story