VidBlog
by P.J. Bednarski, Staff Writer
I smile. Therefore I buy your product. Do commercials work like that? A glowing story about a firm that measures facial expressions leaves me scratching my head. Read the whole story
-
by Gavin O'Malley
By 2014, real-time bidding in online video advertising will account for 24.7% of all U.S. online video spending -- or $1.14 billion. RTB has … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
When Henry Blodget announced that Amazon's Jeff Bezos had led a $5 million investment round in Business Insider, PaidContent's founder Rafat Ali tweeted about … Read the whole story
by Karl Greenberg
Among the changes to Toyota.com are long-form pages that scroll not just vertically, but also horizontally, which makes sense if you are using your … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It takes bandwidth to build the next-generation Internet. Austin, Texas, the home of SXSW Interactive, will become the next lucky city to give it … Read the whole story
by Laurie Sullivan
AT&T joins the ranks of Verizon and Sprint Monday, offering white-label QR services supported by Scanbuy's automatic identification technologies. The AT&T Mobile Barcode Services … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Two takes on cord-cutting, both from the New York Times: Jenna Wortham discusses how video subscription services are handling the current trend of sharing … Read the whole story
by Laurie Sullivan
Video consumed across multiple devices continues to connect audiences, but puts a burden on publishers to analyze consumer behavior when targeting ads across screens. … Read the whole story
-
by Amy Corr
Webster Bank selected SapientNitro as its marketing agency of record. The agency will handle research and strategy development, website development, rich media and online … Read the whole story
by Wayne Friedman
TV multitasking -- already a dominant activity -- is still growing. Tablets are a major reason. A majority of those polled -- 77% -- … Read the whole story