VidBlog
by P.J. Bednarski, Staff Writer
The Financial Times is reporting that YouTube wil start charging a monthly fee to watch some of its special channels. YouTube isn't denying the story, but not confirming it either. … Read the whole story
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by Tanya Gazdik
Pharmaceutical brands can now deliver unobtrusive video ads directly to consumers already seeking information about specific medical conditions, thanks to a new partnership between … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Recently, Alloy acquired DBG, while Dreamworks acquired Awesomeness TV. Terms of the Alloy/DBG deal were not disclosed. Dreamworks paid $33 million for AwesomenessTV, with … Read the whole story
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by Gavin O'Malley
Are native ads "consumed" the same way Web surfers consume editorial content? Buoyed by new eye-tracking research, the native ad sellers at Sharethrough are … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to comScore, 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion … Read the whole story
COMMENTARY
by Lou Hoffman
You know that owned media has arrived when journalists start taking shots. If you're not fresh, provocative, informative or useful, the content goes ignored. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has released an application programming interface (API) to help brands create live streaming content on YouTube, which in aggregate gets more than 1 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Movie companies, in their big summer and winter selling periods, seek films with a big bang. Increasingly not-so-quiet word-of-mouth sentiment from consumer entertainment ambassadors … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Anticipating its 50 billionth app download, Apple updates its all-time most popular apps. Even in the app era, the person-to-person connection remains the dominant … Read the whole story