According to comScore, 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion with Google Sites delivering an all-time
high of 2.2 billion.
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 150.7 million unique viewers, followed by
Facebook. More than 33 billion video content views occurred during the month, with Google Sites generating the highest number at 11.3 billion and Facebook reaching its all-time high of 558
million.
Top U.S. Online Video Content Properties February 2013(Total U.S. – Home and Work Locations) |
Property | Total
Unique Viewers (000) | Videos (000) | Minutes per Viewer |
Total Internet Audience | 177,955 | 33,031,053 | 1,045.7 |
Google Sites | 150,659 | 11,347,490 | 362.1 |
Facebook | 61,237 | 557,607 | 19.9 |
VEVO | 49,494 | 540,116 | 36.9 |
NDN | 46,259 | 523,876 | 74.8 |
Yahoo! Sites | 43,619 | 331,168 | 52.5 |
Viacom Digital | 39,095 | 419,486 | 42.8 |
Microsoft Sites | 36,682 | 484,366 | 38.2 |
AOL, Inc. | 35,299 | 570,381 | 57.3 |
Turner Digital | 30,236 | 260,830 | 37.0 |
Amazon Sites | 28,732 | 96,476 | 12.6 |
Source: comScore Video Metrix, April 2013 (A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams.Video views
are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds) |
Americans viewed 9.9 billion video ads in
February, with Google Sites ranking first with its all-time high. BrightRoll Video Network came in second, followed by Hulu. Time spent watching video ads totaled 3.8 billion minutes, with BrightRoll
Video Network delivering the highest duration of video ads at 859 million minutes. Video ads reached more than 50 percent of the total U.S. population an average of 63 times during the month.
Top U.S. Online Video Ad Properties (February 2013Total U.S.; Home and
Work Locations) |
Property | Video Ads (000) | Total Ad Minutes (MM) | Frequency (Ads per Viewer) | %
Reach Total U.S. Population |
Total Internet Audience | 9,865,717 | 3,774 | 63.3 | 50.5 |
Google Sites | 2,220,537 | 182 | 23.1 | 31.1 |
BrightRoll Video Network | 1,612,405 | 859 | 11.5 | 45.3 |
Hulu | 1,437,113 | 583 | 61.3 | 7.6 |
Adap.tv† | 1,381,031 | 687 | 12.2 | 36.7 |
LiveRail.com | 1,004,654 | 400 | 14.2 | 23.0 |
Specific Media | 962,884 | 415 | 9.1 | 34.1 |
Auditude, Inc. | 775,958 | 170 | 13.7 | 18.3 |
TubeMogul Video Ad Platform | 597,450 | 165 | 9.2 | 21.1 |
Tremor Video | 583,978 | 296 | 8.5 | 22.4 |
CBS
Interactive | 565,511 | 240 | 23.1 | 7.9 |
Source: comScore Video Metrix, April 2013 (Video ads include streaming-video advertising only and do
not include other types of video monetization, such as overlays, branded players, matching banner ads) |
The February 2013 YouTube partner data revealed
that video music channel VEVO maintained the top position in the ranking with 48.2 million viewers. Fullscreen held on to the #2 position with 36.8 million viewers, followed by Maker Studios Inc. with
30.5 million, Warner Music with 26 million and ZEFR (formerly MovieClips) with 23.8 million.
Top YouTube Partner Channels (February 2013Total U.S.; Home and Work Locations) |
Property | Total Unique Viewers (000) | Videos (000) | Minutes per Viewer |
VEVO @ YouTube | 48,225 | 514,450 | 35.5 |
Fullscreen @ YouTube | 36,849 | 241,535 | 19.5 |
Maker Studios Inc. @
YouTube | 30,485 | 362,790 | 42.0 |
Warner Music @ Youtube | 26,006 | 134,858 | 16.9 |
ZEFR @ YouTube | 23,807 | 96,030 | 11.0 |
Machinima @ YouTube | 21,017 | 374,468 | 61.4 |
BroadbandTV @ YouTube | 16,816 | 93,637 | 16.8 |
google @ YouTube | 14,009 | 24,697 | 6.9 |
UMG @ YouTube | 13,691 | 34,048 | 7.1 |
The Orchard @ YouTube | 13,200 | 38,957 | 7.8 |
Source: comScore Video Metrix, April 2013 |
Other notable findings from
February 2013 include:
- 83.3 percent of the U.S. Internet audience viewed online video
- The duration of the average online content video was 5.6 minutes, while the average
online video ad was 0.4 minutes
- Video ads accounted for 23% of all videos viewed and 2% of all minutes spent viewing video online
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