VidBlog
by P.J. Bednarski, Staff Writer
Legacy outlets always get the benefit of a doubt. But television networks are realizing that they risk losing advertisers and revenue to online video unless they can adequately point out … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Consumers with home networks are now offloading about a fifth of their media to devices, new metrics show. The untethering has begun. Read the whole story
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by P.J. Bednarski
TBS and TNT will start offering live streaming of its cable channels, and offer mobile phone apps starting this summer, the Turner Broadcasting networks … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
TV Everywhere may suffer from low ambitions. We don't really want our devices to behave like TV circa 1980, do we? Programmers should be … Read the whole story
by Wayne Friedman
ABC will participate in the first trial of Nielsen Online Campaign Ratings for mobile devices. While efforts have been growing to measure viewership online, … Read the whole story
COMMENTARY
by Atul Patel
Last November, it was reported that Yahoo was considering a TV Guide bid, but the bid was said to be around $20 million. Seriously? … Read the whole story
COMMENTARY
by Peter Storck , Op-Ed Contributor
Experience-driven social marketing has the power and reach to both build brand and drive sales as well as -- or better than -- all … Read the whole story
by Karlene Lukovitz
Having wrapped up a year of marketing celebrating its centennial, Oreo is onto its next creative push, with a major new campaign dubbed "Wonderfilled." … Read the whole story
by Gavin O'Malley
Adding to its niche content, CBS Interactive has entered into a distribution partnership with 247Sports. 247Sports' football and basketball recruiting content will be added … Read the whole story