Do you think online video should have a rating system, like TV and movies do? I would bet that your answer is no, fairly emphatically, but as OTT devices and … Read the whole story
Global on-demand TV revenues from existing and older systems, like traditional pay-per-view services, have been moving at a slow place recently. But long-term, on-demand … Read the whole story
Over the past two weeks, blip.tv was acquired by Maker Studios, while Grab Media was acquired by blinkx. The deals share some similarities. Today … Read the whole story
No-salt seasonings brand Mrs. Dash is employing sampling at football games and other venues as part of a new campaign to reach young families, … Read the whole story
"With more transparent buying at the URL level via real-time bidding (RTB), and a renewed interest in native advertising...it will be very hard for … Read the whole story
Search marketers are finding more often that their responsibilities for campaigns expand into other media such as social, display and video. The agency model … Read the whole story
According to the Leichtman Research Group, the thirteen largest multi-channel video providers in the US, representing 94% of the market, lost 345,000 net additional … Read the whole story