The FTC wants in on the latest thing--native advertising. It's holding a workshop on the controversial, hard-to-define ad practice on Dec. 4, no doubt in part to give some guidance … Read the whole story
Digital video ad marketplace SpotXchange is expected to today announce the launch of the SpotXchange platform for programmatic video advertising. The platform supports video … Read the whole story
Last week, Tubefilter released its monthly list of top 100 global YouTube channels. My company's channel jumped 49 slots from number 99 to number … Read the whole story
AOL Networks' Adap.tv this morning announced the opening of its office in Tokyo, Japan. Hisashige "Qz" Hashimoto has been hired to lead the new … Read the whole story
A new U.S. study into the impact of Smart TV advertising and consumer behavior, by YuMe and LG Electronics, to better understand how consumers … Read the whole story
Gap gave Twitter a starring role in its first TV campaign in four years and used the social platform to release a sneak peek … Read the whole story
Dunkin' Donuts' TV spot made with Vine videos is complemented on the second screen with a not-quite-instant replay of a game highlight also made … Read the whole story
When the news broke about NewsCorp.'s announcement that it would no longer be releasing inventory to the ad nets, commentary from the industry got … Read the whole story