VidBlog
by P.J. Bednarski, Staff Writer
Maybe it's great that online video projects like "House of Cards" and "Orange Is the New Black" have brought so much attention to streaming, but what's it mean for advertisers? … Read the whole story
by Tyler Loechner
TechMedia Network, a network of tech and science Web sites with a global reach of over 72 million, is expected to today announce a … Read the whole story
-
by Amy Corr
Coca-Cola may no longer be the top global consumer brand, but the brand is tops when it comes to dishing out happiness to others. … Read the whole story
by Tanya Gazdik
Virgin Atlantic is teaming with football analyst Adam Schefter to search for a "Red Hot Reporter" for the upcoming NFL International Series game in … Read the whole story
-
by Amy Corr
Heinz is promoting its Jalapeño Ketchup by targeting Millennials with an online campaign full of kick. “Lil’ Kicker” stars a miniature donkey with the … Read the whole story
-
by Tyler Loechner
IPG Mediabrands' mission to automate 50% of its media buying by 2016 via the Magna Consortium might be an ongoing challenge, but that hasn't … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Looks like college athletes in future will get paid for their likenesses on TV screens -- for video games. What about for regular football … Read the whole story
by Mark Walsh
Facebook on Tuesday announced hiring David Lawenda as vice president, global sales, U.S. In that role, he will lead U.S. sales, overseeing sales and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Danny Chadburn poses an interesting question: What if Web ads became opt-in? He provides some examples of similar laws that have passed, and contemplates what … Read the whole story
by Joe Mandese
Long-time Nielsen executive Susan Whiting will retire as vice chair of the company at the end of the year. Whiting, whose career spanned 35 … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
The first time I wrote about the book "The Innovator's Dilemma," it was mainly about print in the new-media landscape. According to Wikipedia, author … Read the whole story
by Wayne Friedman
Following in the footsteps of other networks, ABC has disclosed current viewing -- traditional, time-shifted and digital viewing -- for one key up-and-coming show, … Read the whole story