VidBlog
by P.J. Bednarski, Staff Writer
Goo Technologies has new research that says 82% of all Americans ignore online ads, more than any other kind of media. The richer you are, the more you ignore. Read the whole story
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by P.J. Bednarski
At least twenty online video providers will strut their stuff beginning April 28, and more could be added. Read the whole story
COMMENTARY
by Joe Marchese
TV "impressions" are 100% of the screen for 30 seconds. I promised you 10 words for why TV dollars won't go online, and there … Read the whole story
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by Mark Walsh
With the new infusion of capital, the company plans to launch a mobile video ad exchange and introduce other tools for monetizing apps later … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Positioning itself as a haven for Facebook-fleeing teens in search of the new cool, Swapmees turns selfies into trading cards for a game that … Read the whole story
by Wayne Friedman
With media becoming more plentiful -- and fractionalized -- many believe more personalized approaches to advertising are coming. StarGreetz, a new digital advertising creative … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Vivaki's Marco Bertozzi, executive managing director EMEA; Xaxis EMEA's Nicky McShane, VP of business development; and myHealthPal's Marry Keane Dawson, group CEO, offered The … Read the whole story
by Erik Sass
Univision has announced a partnership with Applicaster to create cross-screen experiences for Univision viewers available on their mobile devices and desktops. Univision is using … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Last week, I talked about our ability to ignore data. I positioned this as a bad thing. But Pete Austin called me on it, … Read the whole story
by Karlene Lukovitz
They were given the option of saying they didn't know. Fully 48% of respondents chose the "I don't know" option -- perhaps indicating generally … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Content related to cooking and food is the fastest-growing genre on YouTube for both men and women, per research from Google. Some 370 million … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
I've been responsible for helping companies expand internationally before - for products as diverse as movies (film distribution for Disney) to ad servers (Sabela … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
With the news this week that Rubicon Project filed for an IPO worth up to $100 million, one has to wonder how their story … Read the whole story