VidBlog
Sports sells, and as the new Ooyala Global Video Index shows, all around the world, sports is driving online video, but it particularly influences the growth of mobile and tablets. Read the whole story
COMMENTARYChipotle appears to have a good sense for combining broadly engaging branded entertainment with direct marketing payoff using mobile channels. Its new "Farmed and … Read the whole story
The number of online video services available on the $35 Chromecast dongle is expanding, as is competition among OTT providers. Chromecast, which last summer … Read the whole story
- COMMENTARY
2014 is a big milestone in American demographic history: The last of the Boomers will turn 50. I'm proud to join Michelle Obama, Rob … Read the whole story
Jonathan Carson, chief revenue officer at Vevo, discusses the company's cross-platform strategy and how it affects advertising. Prior to joining Vevo last year, he … Read the whole story
- COMMENTARY
There are many ins and outs of buying media over RTB, which can be confusing for brands that are just beginning to enter the … Read the whole story
- COMMENTARY
Like hot dogs and beer in the stands, sports and social media just seem to go together, and many professional sports teams are creating … Read the whole story
It's no secret why social leaders like Facebook and Twitter are investing so heavily in video: People love the stuff. Also, as new research … Read the whole story
COMMENTARYGoogle confirmed "credible reports" that its Domain Name System (DNS) service has been intercepted by most Turkish Internet service providers (ISPs) in an effort … Read the whole story
In a move that effectively establishes "viewable" impressions as the currency for online display and video advertising, the Media Rating Council today will lift … Read the whole story
The Media Rating Council, which Monday officially authorized "viewable" metrics as the advertising currency for non-video online advertising, said it technically is holding off … Read the whole story
Digital-marketing tech company IgnitionOne has released its Q1 2014 digital marketing report, highlighting the programmatic display marketplace in one section. As expected, Q1 "saw … Read the whole story
