AOL on Tuesday announced several leadership appointments within its AOL Platforms unit. The appointments come less than a week after the company announced ONE, … Read the whole story

Online media measurement -- specifically viewability -- has surfaced as the topic of the week. The Media Rating Council isn't yet ready to give … Read the whole story

Yahoo appears to making a fresh push to challenge YouTube's supremacy in online video as rumors about potential acquisitions and other deals heat up. … Read the whole story

Putting an end to years of speculation, YouTube has finally copped to completely engineering the success of viral videos. As detailed in this full … Read the whole story

Leading into the NewFronts, AOL hopes to wow advertisers with its first long-form video series, Connected. For the effort, AOL has hired Israeli-based production … Read the whole story

"Friskies is very active in Internet cat culture, so when we heard what the Fine Brothers were doing we ... wanted to be involved," … Read the whole story

What if you went to a play and found out you were the star? Heineken believes that everyone has a legendary side waiting to … Read the whole story

Putting an end to years of speculation, YouTube has finally copped to completely engineering the success of viral videos. As detailed in this full … Read the whole story

According to PointRoll, a total of 60.4% of online ads were viewable in 2013. That's a slightly more optimistic figure than the oft-cited 50% … Read the whole story