VidBlog
by P.J. Bednarski, Staff Writer
YouTube has nearly 20% of the online video market, but lots of its short, irrelevant videos don't sell anything at all -- so eMarketer says premium sites are catching on. Read the whole story
by Tyler Loechner
SpotXchange, the Denver-based supply-side platform (SSP) that was majority-acquired by European media company RTL Group this summer, this week made its first moves to … Read the whole story
COMMENTARY
by David Kiley
The stories that seem to are being told as often as successes at this week's Content Marketing World in Cleveland are those of failure … Read the whole story
by Erik Sass
The Local Media Consortium, which represents over 50 local media companies with 1,200 individual publications across the U.S. and Puerto Rico, has entered into … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media provides a treasure trove of self-reported information about pretty much every aspect of human existence, which researchers and forecasters are exploiting to … Read the whole story
by Wayne Friedman
Growing numbers of younger digital, multiscreen TV-video users have a strong preference for live TV -- as well as higher network brand loyalty. A … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a study sponsored by Vidyard, and conducted by Demand Metric to explore several aspects of video marketing and the emerging role of … Read the whole story
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by Amy Corr
Regency Beauty Institute launched a quirky online video to encourage young people to pursue a career in the beauty industry, showing the creativity and … Read the whole story
COMMENTARY
by Mallory Russell
Apple's live event this week was as magnificent as expected, with the new Apple Watch receiving a standing ovation. It's a testament to the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
At dmexco 2014 on Thursday, the IAB Europe announced that the programmatic market in Europe was EUR2.08 billion ($2.69 billion) in 2013 -- up … Read the whole story
by Wayne Friedman
TV networks' weak upfront advertising market was a mixed bag for the business -- but not all that bad for CBS, according to Les … Read the whole story