VidBlog
by P.J. Bednarski, Staff Writer
Netflix users really use their subscription. Streaming has increased dramatically, and now the average user watches 46.6 hours a month, according to company stats and a new report from The … Read the whole story
by Tyler Loechner
Clearstream, a video ad targeting platform that uses real-time bidding (RTB), on Thursday announced it has acquired EngageHD, a mobile ad targeting platform. Follow … Read the whole story
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by Amy Corr
Richard Sherman, cornerback for the Seattle Seahawks, is the latest football player to work alongside his actual mother in the Campbell's Chunky soup "Mama's … Read the whole story
by Wayne Friedman
The U.S., currently the dominant player when it comes to overall over-the-top (OTT) services, will continue to see soaring growth -- but its share … Read the whole story
COMMENTARY
by Mallory Russell
For many years, brands have gone to great lengths to ensure that their videos "go viral." They try to create funny, endearing or heart-wrenching … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According Adap.tv's 2014 US Video State of Industry report, premium video is going programmatic. This time last year, says the report, video publishers were … Read the whole story
COMMENTARY
by Mark Walsh
Mobile video advertising is expected to rise sharply this year from a small base. Ad revenue in the category is expected to more than … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Looks like cable operators will need a new excuse for slow adoption of TV Everywhere, because it turns out consumers are doing just fine … Read the whole story
by Joe Mandese
No, it's not the cover of "Time" magazine, but the front of the issue of "Bloomberg" magazine hitting newsstands tomorrow. The cover story about … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Yesterday we found out that the worth of Facebook 'likes' is highly questionable, and today the conundrum is whether all that second-screen activity actually … Read the whole story
COMMENTARY
by Mark Walsh
If mobile has contributed a unique art form to the culture, it's the selfie. So why not turn them into a new kind of … Read the whole story