VidBlog
by P.J. Bednarski, Staff Writer
When you get past the formidable YouTube and Hulu, the ad-supported online video world gets down to earnest but smaller players like Popcornflix, which has a big presence on Roku, … Read the whole story
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by Tyler Loechner
SpotXchange, a Denver-based supply-side platform (SSP) for video advertising, on Thursday announced its revenue from the first three quarters for 2014. The company reported … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Google released a new study this week that found that 56.1% of all impressions served on its display platforms -- including Google and DoubleClick … Read the whole story
by Laurie Sullivan
Mobile continues to redefine how consumers interact with content and make purchases from their handheld devices. In fact, MarketLive estimates that revenue from retail … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Facebook wants you to know that Twitter is not the only second-screen platform during prime time. But its rival weekly TV "Obsession Index" suggests … Read the whole story
by Larissa Faw
The IMM selection follows the addition of several senior marketing executives to the Roku management team, including the hiring last year of former News … Read the whole story
COMMENTARY
by Mallory Russell
Wren, a small fashion brand, surprised the industry by producing the most-viewed campaign of 2014, overshadowing World Cup campaigns from Nike and Samsung. Read the whole story
by Gavin O'Malley
At least for the moment, Google appears to be besting Apple in terms of streaming media sales. New data shows that Google's Chromecast service … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
So with the launching of Facebook at Work, Facebook wants to become your professional networking platform of choice, does it? Well, speaking as a … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
With so few people clicking on ads, and many of those clicks coming from click fraud bots, viewability has become crucial. Although a brand's … Read the whole story