VidBlog
by P.J. Bednarski, Staff Writer
The Interactive Advertising Bureau says in a new report that achieving 100% viewability is "currently unreasonable" but recommends "that in this year of transition, measured impressions be held to a … Read the whole story
by Wayne Friedman
Most second-screen ad activity is still unrelated to primary TV program/advertising content. Currently, just 11% of multiscreen users proactively use a digital device to … Read the whole story
by Tyler Loechner
Programmatic TV has dominated headlines in recent weeks, and though some contend it's still more talk than action, it took another step toward reality … Read the whole story
by Joe Mandese
The Publicis Groupe Chairman-CEO turns prop in a new interactive video commemorating the holiday season. The YouTube video, part of this year's version of … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Interest in cutting the cable cord is on the rise, according to a new study. The number of new cable customers who ask for … Read the whole story
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by P.J. Bednarski
Amazon FireTV today added HBO Go to its list of content providers that the service offers, and like other HBO Go arrangements, users first … Read the whole story
by Gavin O'Malley
Mobile phones without a Web connection are going the way of rotary dials and Members Only jackets. Worldwide, nine out of 10 phones will … Read the whole story
COMMENTARY
by Ari Jacoby
Publishers frequently argue that viewability is an imperfect metric for advertisers and publishers alike. Viewability can vary among users depending on their behavior on … Read the whole story
COMMENTARY
by Katie Meier
This week the takeaway is what it means to participate in change. In a breath: It means being a route to cultural evolution. Read the whole story