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GroupM's Modi Partners With Videology For Programmatic TV
- Beet.TV, Monday, December 15, 2014 4:28 PM
WPP GroupM’s “advanced TV” unit, Modi, has partnered with programmatic ad platform Videology to “deliver television advertising to specific cable and satellite users in real-time, using programmatic ad decisioning technology,” Jamie Power, senior partner at Modi, told Beet.TV in an interview.
“This new scenario will allow the agency to sell television inventory in private exchanges,” writes Beet.TV.
