The Interactive Advertising Bureau says in a new report that achieving 100% viewability is "currently unreasonable" but recommends "that in this year of transition, measured impressions be held to a … Read the whole story
Most second-screen ad activity is still unrelated to primary TV program/advertising content. Currently, just 11% of multiscreen users proactively use a digital device to … Read the whole story
Programmatic TV has dominated headlines in recent weeks, and though some contend it's still more talk than action, it took another step toward reality … Read the whole story
The Publicis Groupe Chairman-CEO turns prop in a new interactive video commemorating the holiday season. The YouTube video, part of this year's version of … Read the whole story
Interest in cutting the cable cord is on the rise, according to a new study. The number of new cable customers who ask for … Read the whole story
Amazon FireTV today added HBO Go to its list of content providers that the service offers, and like other HBO Go arrangements, users first … Read the whole story
Mobile phones without a Web connection are going the way of rotary dials and Members Only jackets. Worldwide, nine out of 10 phones will … Read the whole story
Publishers frequently argue that viewability is an imperfect metric for advertisers and publishers alike. Viewability can vary among users depending on their behavior on … Read the whole story
This week the takeaway is what it means to participate in change. In a breath: It means being a route to cultural evolution. Read the whole story