VidBlog
by P.J. Bednarski, Staff Writer
As online video grows up and out, a Web news site asked some of the big players a good question: Is being called a "multichannel network" a bad thing? Many … Read the whole story
by Joe Mandese
The Interactive Advertising Bureau (IAB) has named CBS Interactive Chief Revenue Officer David Morris chairman of its board of directors. The news, which was … Read the whole story
by Tanya Gazdik
Marriott International is launching an original content partnership with "What's Trending" and five YouTube stars that showcases its mobile check-in process in an attempt … Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau (IAB) has named WPP Digital President David Moore to chairman of the IAB Tech Lab board of directors and Scott … Read the whole story
by Gavin O'Malley
Mass-market brands are dominating the social media conversation. From the end of December through the third week of January, Victoria's Secret and Forever 21 … Read the whole story
by Wayne Friedman
After some weeks of pre-launch activity, Sling TV -- Dish Network's over-the-top cloud-based TV service -- has started up officially for U.S. consumers at … Read the whole story
by Sarah Mahoney
The ad starts with the actress faux-gracefully accepting a seat offered to her by a younger woman at a bus stop. The leather-clad lovely … Read the whole story
COMMENTARY
by Ted May
Why is watching TV still considered a guilty pleasure, like eating junk food, even in this golden age of television? The "Media Diet" movement … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Despite their infamous preference for mobile screens, Millennials, like Gen-Xers and Boomers, choose their display because of several different factors. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In the olden days, marketing consisted of 4 Ps (Place, Price, Promotion and, of course, Product). This approach made perfect sense, as each P … Read the whole story
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by Richard Whitman, Columnist
Forgetting for a moment that Budweiser's Brewed the Hard Way ad actually trashes the brand itself, I've got to hand it to the beer giant for … Read the whole story