VidBlog
by P.J. Bednarski, Staff Writer
After a beta test, Vessel debuted today with an idea that is more audacious than it sounds at first. It expects millions of users to agree to pay $2.99 a … Read the whole story
by Wayne Friedman
The NFL will air an Internet-only national regular-season game next year as a way to test the new TV-video platform. On October 25, a … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Focusing on an under-researched segment of teens and young adult Millennials, a large driver of digital content consumption was that for the 62% majority, … Read the whole story
by Gavin O'Malley
Following Facebook's lead, Twitter is testing auto-play video ads among consumers with iPhones and other iOS-supported devices. For the time being, select Twitter users … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The tide is turning. Once considered merely an "early adopter" offering, over-the-top services are poised to come into their own and earn some big … Read the whole story
by Laurie Sullivan
Google revealed Tuesday that Morgan Stanley CFO Ruth Porat will take on the role of CFO for the Mountain View, Calif., company. The announcements … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
That was quick. It seems like only yesterday (OK, it was a few years ago) that everybody kept predicting "mobile is about to take … Read the whole story
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by Joe Mandese
Leave it to a senior Accenture executive to come up with a higher-level way of describing the shift toward in-house programmatic media-buying. Presenting at … Read the whole story
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by Amy Corr
POPSUGAR promoted Jill Weinstein to vice president, east brand partnerships; Lynn Pine to vice president, east brand partnerships; Sally Moulton to vice president, central … Read the whole story
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by Tyler Loechner
Inneractive, a mobile supply-side platform (SSP), on Tuesday announced the appointments of Welby Chen as VP and general managed of North America and Avichai … Read the whole story