At its NewFronts presentation later today in New York, the MCN says the social media agency will help promote its brands and advertisers and push Fullscreen when it hypes real-time … Read the whole story
In a memo to staffers issued last week, John Montgomery, chairman North America of the rebranded unit, said the firm had undertaken the effort … Read the whole story
Challenging Google's Android and Apple's iOS, Pinterest is testing a developer platform of its own. In partnership with Apple, Pinterest recently began letting users … Read the whole story
Marketers are in the process of learning and perfecting mobile advertising, video advertising, and the art of using programmatic technologies -- all independent of … Read the whole story
In the age of social, mobile and user-generated content, the traditional ways of assigning agency teams for integrated marketing campaigns are ripe for change … Read the whole story
Starting this June, Comcast intends to roll out its Gigabit Pro network, offering speeds of 2 Gigabits per second, in Chattanooga, Tenn. That location … Read the whole story
When the upfront presentations finally conclude on May 14, they will have been going on for 13 weeks. They have taken many forms, ranging … Read the whole story
It's not all just fight scenes, brothels, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," season five. Here's … Read the whole story
It may well have been the most boring boxing match in history, but the Mayweather vs. Pacquiao fight received a lot of attention on … Read the whole story