VidBlog
by P.J. Bednarski, Staff Writer
New to the NewFronts, Endemol Beyond entered with a splash, touting its new Michelle Phan-backed Icon channel, introducing another suite of offerings for boy/sports viewers,called Smasher and touting
two new … Read the whole story
by Gavin O'Malley
Thanks to healthy ad sales, AOL on Friday reported a 7% rise in first-quarter revenue -- to $625.1 million -- and adjusted earnings per … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Netflix recently warned the Federal Communications Commission that AT&T's proposed $48 billion takeover of DirecTV could pose a threat to online video distributors. The … Read the whole story
by Tyler Loechner
The amount of pre-roll video inventory available for programmatic buying nearly doubled in the first quarter of 2015 over the final quarter of 2014, … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
All this said: It is time for brands to pull back - waaaaaay back, judging by this year's crop of interchangeable thanks-mom piffle - … Read the whole story
by Wayne Friedman
National TV advertising may be taking a surprising turn -- slightly upwards. First-quarter estimates are tracking 3% higher, hitting $10.9 billion, excluding comparisons which … Read the whole story
COMMENTARY
by Walt Horstman
Network groups' increasing investments in TV audience data suggest that this is not a passing fad -- and may soon become the lingua franca … Read the whole story
by Wayne Friedman
On the verge of the big upfront buying season, CBS network's first-quarter advertising revenues remained in a weak range. This upfront selling season, CBS … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Screenvision, a cinema advertising company, this week announced a partnership with mobile engagement platform Sito Mobile to launch a new real-time ad targeting initiative … Read the whole story
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by Amy Corr
I enjoy watching foreign films, but if every foreign film had bacon for subtitles... well, a girl can dream. To promote the Chicago Latino … Read the whole story
COMMENTARY
by MaryLeigh Bliss, Columnist
Every month, we survey 1,000 13 - 32 year olds to learn about young consumers' attitudes and behaviors, and we're using recent data to … Read the whole story