Around the Net
How Programmatic Influences Customer Journeys
- MediaMath, Thursday, May 7, 2015 9:47 AM
As programmatic moves into display, video, mobile and more, search engine marketers have an advantage to expand their skills in automation to other media. MediaMath and eTail surveyed more than 115 retail marketers to pen a white paper that explores how programmatic marketing enables brands to influence consumer journeys across digital channels. The paper discusses real-time iteration of campaigns, data segmentation, and optimization. It shares insights into some of the most common goals supported by programmatic and returns marketers have seen from programmatic campaigns.
