Everybody's talking about capturing the mobile video ad market, but if you see the commercials, nobody is talking IN them. Read the whole story
New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services. … Read the whole story
Many marketers are moving money from TV to programmatic video, according to a recently released study from ad tech firm Unruly. Read the whole story
In a pattern that seems to be following the fragmentation of other media, Nielsen this morning released a report showing that while the number … Read the whole story
Americans are watching more and more mobile video, but ad dollars are not migrating to the new medium as quickly as might be expected, … Read the whole story
It has been a busy week for AppNexus, one of the largest ad tech platforms in the industry. On Tuesday, the company introduced a … Read the whole story
It seems that each month there are new product updates and announcements from all the big players, as well as established companies in the … Read the whole story
Longtime TV executive Rupert Murdoch is preparing to give up his post as CEO of 21st Century Fox, according to multiple reports. Chief Operating … Read the whole story
Years ago we only needed to follow three networks to buy commercials TV programs. That seemed pretty doable. Then it grew to four and … Read the whole story
Anyone who doesn't believe that the digital advertising industry has real issues with fraud, viewability and rebate-like vendor payments either has their head in … Read the whole story