Ever since HBO Go began, scammers have used somebody else's ID to be able to stream HBO where they were. Or Netflix or Amazon or Hulu. Usually, these scammers are … Read the whole story
Pivotal Research's senior research analyst and frequent MediaPost contributor Brian Wieser recently shared a bunch of numbers on the evolution of U.S. screen time … Read the whole story
Digital marketers are wasting a lot of money. Like, over 100 Super Bowl's worth of money. Not 100 Super Bowl ads, but every ad … Read the whole story
The four-color back cover has closed on another year at Comic-Con, and as usual there was a brutal battle for mindshare and attention. We … Read the whole story
I was curious to look back at the myriad of cross-channel marketing predictions written by just about everyone at the beginning of 2015 to … Read the whole story
Casual gamers around the world have a new option for finding and sharing free ways to waste time, thanks to a new social network … Read the whole story
I was recently at a restaurant surrounded by tables of 60+ Boomers. Among them were enough iPhones to stock an Apple Store, and all … Read the whole story
Joining the new business of standalone digital TV services -- as an alternative to traditional cable TV packages, for example -- is a new … Read the whole story
"Part of our marketing strategy at T-Mobile is to really focus on the big moments and be the most talked-about brand in those moments," … Read the whole story
While national TV advertising dollars dropped in the second quarter by low single-digit percentages, average commercial ratings took a steeper decline. Cable networks took … Read the whole story
John C. "Jack" Thomas, who founded Adweek magazine with Ken Fadner (founder and publisher of MediaPost) and W. Pendleton Tudor in 1978, died July … Read the whole story