VidBlog
by P.J. Bednarski, Staff Writer
YouTube CEO Susan Wojcicki now says YouTube's MusicKey service, now in beta, will debut to all before the end of the year. It joins a suddenly growing pile of competitors. … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Growing numbers of Americans are getting news from social media, but most of them don't think social media is a valuable source of news, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A year ago one in three media planners were interested in native, now that figure has risen to two in three. Hardly surprising that … Read the whole story
by Tyler Loechner
Digital ad measurement firm Integral Ad Science on Tuesday announced it has opened two new offices to expand overseas. Integral has set up shop … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Content that indexes in search engine query results brands a company's image. Sometimes that content has little to do with the services the company … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
A new study from the TiVo Research Group confirms what I've long suspected: Binge-watching is the way a vast majority of viewers want to … Read the whole story
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by Ben Frederick
Mobile ad platform Opera Mediaworks announced a new arm of its creative branch, Opera House, a decentralized group, with members of the studio available … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
ChoiceStream CEO Eric Bosco believes that the media industry will soon be entirely programmatic. "We are definitely headed toward programmatically traded media in other … Read the whole story
by Tyler Loechner
Viant's Vindico, a digital video ad platform, on Tuesday announced it has received Media Rating Council (MRC) accreditation for its video viewability measurement product, … Read the whole story