• by Ben Frederick  @mp_benfred, July 15, 2015

As forecasters predict that mobile will account for half of digital ad spending in 2016, most brands are digging into mobile first strategy.

Mobile ad platform Opera Mediaworks announced a new arm of its creative branch, Opera House, a decentralized group, with members of the studio available all over the world.

The Opera House team works with uniquely mobile features (i.e. camera, gyroscope, vibration and GPS) to create native video, short-form video and selfie ads. Big name brands including Carl’s Jr., Adidas, Lenovo, Walt Disney Studios and award-winning creative agencies 72andSunny and TBWA\Chiat\Day already count themselves as customers.

Opera Mediaworks released a video demonstrating a native video ad they put together with Carl’s Junior featuring model Charlotte McKinney.