VidBlog
by P.J. Bednarski, Staff Writer
In commercially supported, Nielsen-rated television, junk leaves because people don't watch it and advertisers don't want to spend on the losers. For online pay-content providers, the hangman is even
more … Read the whole story
by Erik Sass
Online publisher CafeMom announced the launch of Vivala.com, a new Web site serving millennial Hispanic women with career, fitness, fashion, food, lifestyle and beauty … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Word is that Facebook is working on a new standalone app that will blast breaking news alerts provided by partner publishers. Business Insider -- … Read the whole story
by Gavin O'Malley
Over the next month, Facebook plans to add new features to its "dynamic" product ads, including cross-selling abilities and Audience Network availability. In addition, … Read the whole story
by Tyler Loechner
LifeZette, a new publisher launched by Laura Ingraham focused on culture and politics, on Wednesday announced it has partnered with supply-side platform (SSP) SpotXchange … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Shrouded beneath Google's Alphabet announcement were two other announcements Google made this month to bolster its ad validation and media measurement capabilities. Read the whole story
by Tyler Loechner
Video ad tech firm YuMe on Monday released its second quarter 2015 earnings report, falling short of expectations and seeing its stock fall over … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Marketers often miss an opportunity to both plan and strengthen their social strategy by analyzing the necessary components of social media. Read the whole story
by Ben Frederick
Facebook expanded the ad types and formats available to developers in its Audience Network today to include some of their best performing ad units. … Read the whole story
COMMENTARY
by Justin Mayer, Op-Ed Contributor
Despite being a long time coming, Flash's days are numbered, yet this decision has caught much of the industry flat footed. If you're among … Read the whole story
by Wayne Friedman
In the midst of challenging advertising results, Viacom has launched a new advertising sales division, Velocity Products Group, that promotes multiplatform social partnerships with … Read the whole story