by Wendy Davis
Showtime wants a federal judge to shut down a site that apparently plans to stream Saturday night's pay-per-view boxing match between Floyd Mayweather, Jr. … Read the whole story
COMMENTARY
by Yoav Naveh, Op-Ed Contributor
If video ad revenue is to really more than double in the next year or so, where will new supplies of video inventory come … Read the whole story
by Laurie Sullivan
Quantcast has expanded the use of search data to assist marketers in targeting consumers with display and video advertisements. Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Let's say you're a brand. We don't have to convince you that you need a video strategy, right? You have one -- surely. And … Read the whole story
by Wayne Friedman
Looking at digital media-buying opportunities, connected TV and interactive TV continue to lag behind other formats. A survey of media buyers from advertising agencies … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Alright, no time for a beat-around-the-bush/mock-own-hair-and-obliviousness-and-inability-to-match-socks intro here today. There's another haute couture brand video and, like the ones that came before, it plays … Read the whole story
-
by Erik Sass
The Washington Post is bolstering its video offerings with the launch of a new content hub, "Washington Post Video." Led by Micah Gelman, who … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
L'Oreal USA this week announced that it has partnered with programmatic ad platform TubeMogul. The beauty brand will manage its U.S. video advertising campaigns … Read the whole story
-
by Wayne Friedman
Nearly 31% of pay TV executives -- channels and operators -- believe pay TV channels should deliver catch-up video-on-demand programming, leaving the "user experience" … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Facebook is throwing open the doors to Mentions, its app previously only available to celebrities -- well, kind of. Whereas before Mentions was only … Read the whole story
by Laurie Sullivan
The advent of browser-based ad-blocking software could bring a new surge of micropayments and paywalls for publishers. HelloToken CEO and cofounder Brian Truong thinks … Read the whole story
-
by Erik Sass
Style and beauty addicts are getting a new supplier courtesy of People magazine, which has launched a new style news destination called PeopleStyle with … Read the whole story
by Aaron Baar
"'Better' is how we differentiate in the marketplace," company representative Robert Varettoni tells "Marketing Daily." "The messaging is grounded in the reliability of our … Read the whole story
by Tyler Loechner
Teads, a programmatic video ad platform, this week announced that its programmatic revenues from the period of January 2015 through August 2015 are up … Read the whole story
-
by Amy Corr
Wearers of a QUITBIT band aren't tracking their health and fitness; instead, they are on death watch. QUITBIT takes into consideration someone's lifestyle habits … Read the whole story