Wearers of a
QUITBIT band aren't tracking their health and fitness;
instead, they are on death watch. QUITBIT takes into consideration someone's lifestyle habits and calculates the time left in their life. When a user's time is almost up, they receive a courtesy
notification alerting them to get affairs in order.
UNION Advertising created a 1:45 promoting the technology with a female scientist who explains how QUITBIT works. The spot has an
"Eternal Sunshine of the Spotless Mind" feel to it. Until QUIBIT is out of beta (ha! that would be never), folks should plan their funerals ahead of time with
Mount Pleasant Group,
owner of numerous cemeteries in the Toronto area.
Watch the video here.
