I'd like to begin today's dispatch, by suggesting you first read another point-of-view published by MediaPost this morning: Carat Global Head of Innovation JR Little's op-ed, "Content Overload: Are We … Read the whole story
Showtime wants a federal judge to shut down a site that apparently plans to stream Saturday night's pay-per-view boxing match between Floyd Mayweather, Jr. … Read the whole story
If video ad revenue is to really more than double in the next year or so, where will new supplies of video inventory come … Read the whole story
Quantcast has expanded the use of search data to assist marketers in targeting consumers with display and video advertisements. Read the whole story
Let's say you're a brand. We don't have to convince you that you need a video strategy, right? You have one -- surely. And … Read the whole story
Looking at digital media-buying opportunities, connected TV and interactive TV continue to lag behind other formats. A survey of media buyers from advertising agencies … Read the whole story
Alright, no time for a beat-around-the-bush/mock-own-hair-and-obliviousness-and-inability-to-match-socks intro here today. There's another haute couture brand video and, like the ones that came before, it plays … Read the whole story
The Washington Post is bolstering its video offerings with the launch of a new content hub, "Washington Post Video." Led by Micah Gelman, who … Read the whole story
L'Oreal USA this week announced that it has partnered with programmatic ad platform TubeMogul. The beauty brand will manage its U.S. video advertising campaigns … Read the whole story
Nearly 31% of pay TV executives -- channels and operators -- believe pay TV channels should deliver catch-up video-on-demand programming, leaving the "user experience" … Read the whole story
Facebook is throwing open the doors to Mentions, its app previously only available to celebrities -- well, kind of. Whereas before Mentions was only … Read the whole story
The advent of browser-based ad-blocking software could bring a new surge of micropayments and paywalls for publishers. HelloToken CEO and cofounder Brian Truong thinks … Read the whole story
Style and beauty addicts are getting a new supplier courtesy of People magazine, which has launched a new style news destination called PeopleStyle with … Read the whole story
"'Better' is how we differentiate in the marketplace," company representative Robert Varettoni tells "Marketing Daily." "The messaging is grounded in the reliability of our … Read the whole story
Teads, a programmatic video ad platform, this week announced that its programmatic revenues from the period of January 2015 through August 2015 are up … Read the whole story
Wearers of a QUITBIT band aren't tracking their health and fitness; instead, they are on death watch. QUITBIT takes into consideration someone's lifestyle habits … Read the whole story