VidBlog
Ad tech firms YuMe and Unruly today will introduce new products offering advertisers the ability to outstream video ads. That's a category generally described as ads that run within text … Read the whole story
Madison Avenue's trading volume climbed nearly 17% in September -- reaching its highest point ever for the month, according to the latest installment of … Read the whole story
- COMMENTARY
How often does one go to a sales-oriented conference and hear panelists rhapsodize about data? Never before in my corporate lifetime as a researcher … Read the whole story
The vast majority of B2B marketers utilize online video, but only 50% incorporate video into email marketing, according to a study. That means marketers … Read the whole story
- COMMENTARY
The biggest cable TV company, Comcast, seems as if it's finally willing to license its valuable set-top box data. But will this be too … Read the whole story
The wait is over -- Hulu's programmatic advertising went live. An ad frequency cap will be maintained through the process, and the company will … Read the whole story
- COMMENTARY
Programmatic sale of video advertising today is structured in a way that encourages a highly problematic form of "arbitrage." What most people do not … Read the whole story
- COMMENTARY
Soccer is a global phenomenon and it is the one sport that transcends national, cultural, religious, and gender boundaries; and socio-economic groups. More people … Read the whole story
- COMMENTARY
This summer, Twitter stirred controversy by making it easier for politicians to bury their ill-advised tweets. Read the whole story
