VidBlog
by P.J. Bednarski, Staff Writer
The current mania about ad blocking seems to be encouraging more attempts to find ways to amiably intrude with commercial messages you'll watch. It's a good instinct but I want … Read the whole story
by Gavin O'Malley
Competing for users' short attention spans, Snapchat, Instagram and their rivals are engaged in a feature-focused arms race. About a week after Instagram debuted … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Trust in paid online and mobile ads has remained relatively consistent since 2013. Some 48% of respondents to a global survey from Nielsen say … Read the whole story
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by Ben Frederick
Stoli's "The Vodka" campaign received an experimental makeover for mobile, layering in haptics, or the sense of touch, to the experience. In short, your … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Apple TV with apps launches today, fans are excited, and brands should be gearing up to get the most out of video native to … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
As I understand it, many schools no longer permit the sale of soda in cafeterias or vending machines. Is that right? If so, Coca-Cola's … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Given the supply-side platform prime directive to avoid sales channel conflict at all costs -- and who could blame them -- we need to … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Brands that are too focused on winning prospects at the expense of their best customers are going to lose. "Start with your most devoted … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Less advertising and more programming? Seems a few cable networks are finally getting the message -- this after decades of a growing glut of … Read the whole story