The current mania about ad blocking seems to be encouraging more attempts to find ways to amiably intrude with commercial messages you'll watch. It's a good instinct but I want … Read the whole story
Competing for users' short attention spans, Snapchat, Instagram and their rivals are engaged in a feature-focused arms race. About a week after Instagram debuted … Read the whole story
Trust in paid online and mobile ads has remained relatively consistent since 2013. Some 48% of respondents to a global survey from Nielsen say … Read the whole story
Stoli's "The Vodka" campaign received an experimental makeover for mobile, layering in haptics, or the sense of touch, to the experience. In short, your … Read the whole story
Apple TV with apps launches today, fans are excited, and brands should be gearing up to get the most out of video native to … Read the whole story
As I understand it, many schools no longer permit the sale of soda in cafeterias or vending machines. Is that right? If so, Coca-Cola's … Read the whole story
Given the supply-side platform prime directive to avoid sales channel conflict at all costs -- and who could blame them -- we need to … Read the whole story
Brands that are too focused on winning prospects at the expense of their best customers are going to lose. "Start with your most devoted … Read the whole story
Less advertising and more programming? Seems a few cable networks are finally getting the message -- this after decades of a growing glut of … Read the whole story