VidBlog
by P.J. Bednarski, Staff Writer
Conviva's new survey shows, among other things, that nearly 20% of its respondents say they give up immediately if a video they want is of poor quality; 25% will quit … Read the whole story
by Wayne Friedman
Nearly nine out of 10 U.S. pay TV subscribers (86%) want a single app for all of their video watching, according to Boston-based media … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
A company called Gladly on Tuesday will launch a new kind of ad blocker called Goodblock in beta. It's a free ad-blocking browser extension … Read the whole story
by Wayne Friedman
Although TV metrics have seen general declines, some People Using Television data (PUTs) -- such as kids TV 2-11 viewers -- have seen some … Read the whole story
COMMENTARY
by Dan Silver, Op-Ed Contributor
The holiday season as we know it has fundamentally changed as mini-moments have replaced the long-standing Black Friday focus. Marketers will need to adapt … Read the whole story
by Erik Sass
Satirical publisher Onion, Inc. is expanding its social media reach through a new partnership with Facebook using the latter's premium video advertising platform, Anthology. … Read the whole story
by Laurie Sullivan
Google's holiday cheer comes wrapped in two new ad shopping video formats in AdWords. On Monday the company released TrueView for Shopping and Shopping … Read the whole story
by Felicia Greiff
In a bid to strengthen its digital video capabilities, Matomy Media Group has acquired Optimatic, a programmatic video ad company, for at least $25 … Read the whole story