VidBlog
by P.J. Bednarski, Staff Writer
Pop culture is the universal language, except, for now, in China. Read the whole story
by Gavin O'Malley
Facebook Audience Network achieved a major financial milestone in the fourth quarter of the year. For the first time, it achieved an annual run … Read the whole story
COMMENTARY
by Nathan Petteys, Op-Ed Contributor
Over the last few years, we've seen plenty of marketing trends accelerate-from print to digital, from single channel to omnichannel, etc. But perhaps the … Read the whole story
by Gavin O'Malley
Sure to catch many users by surprise, Snapchat has decided to close its Lens store on Friday. The social darling isn't explaining the rationale … Read the whole story
COMMENTARY
by Jen Kavanagh, Op-Ed Contributor
Marketing in today's connected world is a challenge no matter what type of audience your brand is trying to reach. But for entertainment marketers, … Read the whole story
by Laurie Sullivan
Beat down Yahoo. That's apparently Starboard's agenda to force a reorganization at the media company to get the business on track. As a result, … Read the whole story
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by Richard Whitman, Columnist
Trusted Media Brands has released findings from a recent survey, conducted in December 2015 among 283 U.S media decision makers, on mobile advertising formats. Read the whole story
COMMENTARY
by Dominic Finney, Op-Ed Contributor
An industry-wide de facto standard that can verify the viewability of online ads is essential if advertisers aren't to lose trust. Read the whole story
by Wayne Friedman
Netflix CEO Reed Hastings says the subscription over-the-top TV service will triple the number of countries where it will be available -- adding 130 … Read the whole story
COMMENTARY
by Avi Latner, Op-Ed Contributor
With the threat of ad blocking looming ominously over both publishers and ad-tech companies, it would be an easy way out to pin the … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
In 2013 the Interactive Advertising Bureau published its "Native Advertising Playbook" to help drive this growing segment of Internet advertising. The playbook stated, "It … Read the whole story