Facebook Audience Network achieved a major financial milestone in the fourth quarter of the year. For the first time, it achieved an annual run … Read the whole story
Over the last few years, we've seen plenty of marketing trends accelerate-from print to digital, from single channel to omnichannel, etc. But perhaps the … Read the whole story
Sure to catch many users by surprise, Snapchat has decided to close its Lens store on Friday. The social darling isn't explaining the rationale … Read the whole story
Marketing in today's connected world is a challenge no matter what type of audience your brand is trying to reach. But for entertainment marketers, … Read the whole story
Beat down Yahoo. That's apparently Starboard's agenda to force a reorganization at the media company to get the business on track. As a result, … Read the whole story
Trusted Media Brands has released findings from a recent survey, conducted in December 2015 among 283 U.S media decision makers, on mobile advertising formats. Read the whole story
An industry-wide de facto standard that can verify the viewability of online ads is essential if advertisers aren't to lose trust. Read the whole story
Netflix CEO Reed Hastings says the subscription over-the-top TV service will triple the number of countries where it will be available -- adding 130 … Read the whole story
With the threat of ad blocking looming ominously over both publishers and ad-tech companies, it would be an easy way out to pin the … Read the whole story
In 2013 the Interactive Advertising Bureau published its "Native Advertising Playbook" to help drive this growing segment of Internet advertising. The playbook stated, "It … Read the whole story