...On your smartphone? Park Associates research about Americans' mobile viewing habits are hard to believe. But they are examples of how confusing the enviironment must be for content suppliers and … Read the whole story
Some 3,021 global media deals were announced valued at $768.3 billion, up 46.6% in value compared to 2014 -- $ 524.1 billion and 2,988 … Read the whole story
With ad blockers the captive audience can liberate itself from ad taxation. With breathtaking speed and righteousness, it has. The industry has responded with … Read the whole story
"Who will become the next U.S. president" was not the most-searched question on google.com during the fourth televised Democratic debate. Search queries were not … Read the whole story
Experts are confused by Google's latest change, which has affected huge publishers. Could the answer lie in native advertising? Read the whole story
Chris Christie's super PAC, America Leads, has engaged TubeMogul as its video advertising partner for the 2016 presidential campaign. The crux of the relationship … Read the whole story
During the holidays, it would have been difficult to find someone who did not engage in the sharing economy. We all have a friend … Read the whole story
PASADENA, CALIF. -- Ted Sarandos, chief content officer of Netflix, says efforts by NBC to measure original Netflix TV shows "doesn't reflect any sense … Read the whole story