VidBlog
by P.J. Bednarski, Staff Writer
Wibbitz, a text-to-video tech firm has introduced a new Social Media Format that takes a client's stories, finds matching video and overlays it with a quick, sparsely-worded text-only overlay. Read the whole story
-
by P.J. Bednarski
The IAB starts by defining 40 digital video terms, after winnowing down a longer list. Read the whole story
by Sara Guaglione
One by AOL:Publishers offers a way for publishers to monetize their work using only AOL tools. The company will combine the individual publisher technologies … Read the whole story
-
by P.J. Bednarski
Plant-based foods keep blood flowing to all the body's organs, says this NSFW PETA ad, which the animal rights group obviously never believed would … Read the whole story
by Wayne Friedman
Expanding its efforts to measure traditional TV commercial activity, TV advertising researcher iSpot.tv will offer more details about specific TV advertising performance, as well … Read the whole story
by Tobi Elkin
The Interactive Advertising Bureau (IAB) Board of Directors elected Lauren Wiener, president, buyer platforms, Tremor Video, chair of the IAB Board at its annual … Read the whole story
by Wayne Friedman
Looking at the fourth quarter of 2015, broadcast networks continued to see rising ad growth in December, but cable, spot television and syndication all … Read the whole story
-
by Steve Smith
Motivity's Kevin Ryan says the line-blurring between editorial and advertising at the heart of native ads is to be expected from Silicon Valley. They … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
It's not illegal to pretend a soft drink confers happiness or joy; puffery is deemed fair game by regulators. But at this time in … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The high-level shakeup at Twitter continued over the weekend with the departure of four top executives. Read the whole story