Wibbitz, a text-to-video tech firm has introduced a new Social Media Format that takes a client's stories, finds matching video and overlays it with a quick, sparsely-worded text-only overlay. Read the whole story
The IAB starts by defining 40 digital video terms, after winnowing down a longer list. Read the whole story
One by AOL:Publishers offers a way for publishers to monetize their work using only AOL tools. The company will combine the individual publisher technologies … Read the whole story
Plant-based foods keep blood flowing to all the body's organs, says this NSFW PETA ad, which the animal rights group obviously never believed would … Read the whole story
Expanding its efforts to measure traditional TV commercial activity, TV advertising researcher iSpot.tv will offer more details about specific TV advertising performance, as well … Read the whole story
The Interactive Advertising Bureau (IAB) Board of Directors elected Lauren Wiener, president, buyer platforms, Tremor Video, chair of the IAB Board at its annual … Read the whole story
Looking at the fourth quarter of 2015, broadcast networks continued to see rising ad growth in December, but cable, spot television and syndication all … Read the whole story
Motivity's Kevin Ryan says the line-blurring between editorial and advertising at the heart of native ads is to be expected from Silicon Valley. They … Read the whole story
It's not illegal to pretend a soft drink confers happiness or joy; puffery is deemed fair game by regulators. But at this time in … Read the whole story
The high-level shakeup at Twitter continued over the weekend with the departure of four top executives. Read the whole story